You know it's a good food if the first ingredients are meat Meals, rather than just plain meat (Chicken Meal, rather than just Chicken -- meats are mostly moisture, and will dry up during processing. Meals are primarily dry, meaning the food is truly meat-based, rather than grain-based, as they don't dry up as drastically during processing.) You also know it's a good food if it doesn't contain any fillers (ie, corn), by-products, or non-specific ingredients (ie, meat meal). It's even better if it doesn't contain preservatives like BHA, BHT, or ethoxyquin. It's better to have natural preservatives.
The top brands of dog food include Canidae, Innova, Chicken Soup for the Dog Lover's Soul, Fromm, and Solid Gold.
Cheaper (but good) foods include Nutro, Natural Balance, and Wellness.
Pedigree is not a good food -- the first two ingredients are corn and chicken by-product meal, two no-nos. Basically, anything that can be purchased at a superstore or grocery store has a tendency to be a not-so-good food.
I, personally, feed my dog Canidae (and yes, we're middle-class like you). The medium-large bag lasts my 80lb dog about a month and a half, and it costs $25. Considering how much we spend on our food monthly, I don't think it's such a stretch or budget-blower to buy our dog good-quality food.
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