It's a mass-produced commercial dog food brought to you by the the makers of Skittles, M&Ms etc. I just went to their website. So it's owned by a huge conglomerate, and probably isn't the best, they just have good TV commercials with lots of cute animals. Try Innova products, they're all natural, is made with human quality ingredients, were never involved with the recent pet food recall, and they don't use filler like wheat gluten or meat by-products. That's what I feed all my pets!
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